Year-end gifting in December runs on a tighter calendar than Diwali — fewer working days, overlapping with annual leave season, and often competing for the same vendor and logistics capacity as Christmas and New Year consumer demand.
Start budget approval by early November if a December rollout is planned; the biggest single risk to a December gifting program isn't product selection, it's internal approval taking longer than expected and eating into an already-short execution window.
Lock your product selection and place the bulk order no later than the last week of November for guaranteed pre-Christmas delivery — after that, expect the same seasonal courier slowdown that affects Diwali gifting, compounded by year-end consumer shipping volume.
If your company runs both a Diwali and a year-end gifting program, consider whether both need to be at full scale — many companies find that one substantial festive gift and one smaller year-end token (a card, a voucher) land just as well as two full gifting cycles, at meaningfully lower total cost.