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Rakhi Corporate Gifting: A Growing Festival Gifting Opportunity

Rakhi corporate gifting is less universal than Diwali but has grown as a recognised occasion at companies that want to acknowledge workplace relationships beyond the hierarchical employee-employer gift exchange, often framed around team or peer appreciation rather than a top-down gift.

A common approach: a modest, inclusive gift โ€” a small gadget or accessory โ€” offered to all employees regardless of gender, framed around workplace camaraderie rather than the festival's traditional sibling-specific meaning, to keep the gesture genuinely inclusive.

Budgets here tend to be modest, typically in line with or slightly below a standard employee-appreciation gift (โ‚น500โ€“โ‚น1,500), since Rakhi is usually a supplementary gesture on the gifting calendar rather than a primary annual event.

If your company is considering adding Rakhi gifting for the first time, start small and gauge reception before committing to it as a recurring annual event โ€” it's easier to expand a well-received small gesture than to walk back an ambitious one.

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